Limit search to available items
Book Cover
Streaming video
Author Stevens, Ruth P. (Ruth Palmer)

Title How Makino Americas uses data and content to generate leads / Ruth P. Stevens
Published London : Henry Stewart Talks, 2020

Copies

Description 1 online resource (1 streaming video file (3 min.) : color, sound)
Series The business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary This case study shows how Makino Americas, a machine tools manufacturer, used data to revolutionize its entire go to market strategy
Notes Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: B2B data-driven marketing
Title from title frames
Subject Advertising, Industrial -- Data processing
Industrial marketing -- Data processing -- Case studies
Internet marketing -- Data processing
Machine-tools -- Marketing -- Case studies
Industrial marketing -- Data processing
Machine-tools -- Marketing
Genre/Form Case studies
Form Streaming video
Other Titles B2B data-driven marketing
B2B data-driven marketing
B2B data-driven marketing
B2B data-driven marketing