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Book Cover
Author Mukherjee, Kaushik, author

Title Achoo! : the Acclarent, Inc. revolution / Kaushik Mukherjee, David M. Kowalczyk, Richard J. Gentry
Published London : SAGE Publications: SAGE Business Cases Originals, 2019
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Acclarent, Inc. is a medical devices startup backed by venture capital firms and has come up with an innovative technology for sinus treatment. The company has made significant investments in product development as well marketing to ensure that the new technology is accepted by ear, nose, and throat (ENT) surgeons and becomes part of their medical treatment procedures. Adoption by ENT surgeons has been slow. The investments have led to significant accumulated losses for Acclarent. The case study analyzes the options available to the company founder in deciding the next course of action for the startup
Notes Description based on XML content
Subject Acclarent, Inc. -- Management
Medical instruments and apparatus industry -- Management -- Decision making -- Case studies.
Medical instruments and apparatus -- Marketing -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Gentry, Richard J., author
Kowalczyk, David M., author
ISBN 1526463563
9781526463562 (ebook)