Tawera Productions produced a high profile landmark T.V.C campaign 'It's about Whanau', to promote quitting among Maori smokers. One in every two adult Maori smoke while Maori women have the highest lung cancer rate in the world. This series of 12 30-second television commercials was the first campaign of its kind produced by and for Maori
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Title from resource description page (viewed May 22, 2015)
