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Title It's about Whanau / [directed by Toby Mills]
Published Auckland : Tawera Productions, 2001
Online access available from:
Ethnographic Video Online    View Resource Record  


Description 1 online resource (streaming video file) (13 minutes)
Summary Tawera Productions produced a high profile landmark T.V.C campaign 'It's about Whanau', to promote quitting among Maori smokers. One in every two adult Maori smoke while Maori women have the highest lung cancer rate in the world. This series of 12 30-second television commercials was the first campaign of its kind produced by and for Maori
Notes Title from resource description page (viewed May 22, 2015)
In English
Subject Maori (New Zealand people) -- Tobacco use.
Smoking cessation -- New Zealand.
Smoking -- Health aspects.
Genre/Form Television commericals.
Video recordings.
Form Streaming video
Author Mills, Toby, director
Tawera Productions, production company