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Book Cover
E-book
Author Scadron, Travis E., author

Title Bongalong : marketing cannabis products in a stigmatized environment / Travis E. Scadron, Thomas Koelble
Published London : Graduate School of Business, University of Cape Town, 2018
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Bongalong is a small company operating in an industry that is emerging worldwide and is poised to grow exponentially in South Africa with the emergence of new cannabis policy. However, there are barriers in the market which they need to address. The case demonstrates the challenges of operating in an emerging industry as well as the characteristics that are necessary to succeed in such a space. More importantly, the case points to the role of economic, political, and social context and the role each of them plays in analysing how to best operate in an industry that is not fully formed. The case looks at operating in stigmatised industries and explores the social factors that create stigma
Notes Originally Published InScadron, T. E., & Koelble, T. (2018). Bongalong: Marketing cannabis products in a stigmatized environment. GSB: 2018-5. Cape Town, South Africa: Graduate School of Business, University of Cape Town
Description based on XML content
Subject Bongalong -- Management
Cannabis -- South Africa -- Public opinion.
Marijuana industry -- Economic aspects -- South Africa -- Case studies.
Marijuana industry -- Law and legislation -- South Africa.
Marijuana industry -- Political aspects -- South Africa -- Case studies.
Marijuana industry -- Social aspects -- South Africa -- Case studies.
Marijuana industry -- South Africa -- Marketing -- Case studies.
Stigma (Social psychology) -- South Africa.
Genre/Form Case studies.
Form Electronic book
Author Koelble, Thomas A., 1957- author
ISBN 1526473208
9781526473202 (ebook)