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Book Cover
Author Kang, Soo K., author

Title Colorado's marijuana tourism market : where will the industry go from here? / Soo K. Kang
Published London : SAGE Publications: SAGE Business Cases Originals, 2018
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case examines how the marijuana tourism industry has been legalized and developed in the last three years in Colorado. As the frontrunner in the industry, Colorado's budding marijuana industry recorded total sales of $1.6 billion in 2016, contributing nearly $200 million to the state coffer. Considering that there is little empirical research on the marijuana industry and marijuana tourism, this study will shed light on a burgeoning area touted as a 'green rush' by drawing upon secondary sources such as newspapers, trade magazines, online publications, interviews with industry professionals, and personal observation. Into the fourth year of legalization, the marijuana tourism market in Colorado is expected to encounter unprecedented political, legal, and operational challenges to keep its market share and remain at the top of the competition
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Marijuana industry -- Colorado.
Drug legalization -- Colorado.
Tourism -- Colorado.
Form Electronic book
ISBN 9781526436153 (ebook)