| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
This case examines how the marijuana tourism industry has been legalized and developed in the last three years in Colorado. As the frontrunner in the industry, Colorado's budding marijuana industry recorded total sales of $1.6 billion in 2016, contributing nearly $200 million to the state coffer. Considering that there is little empirical research on the marijuana industry and marijuana tourism, this study will shed light on a burgeoning area touted as a 'green rush' by drawing upon secondary sources such as newspapers, trade magazines, online publications, interviews with industry professionals, and personal observation. Into the fourth year of legalization, the marijuana tourism market in Colorado is expected to encounter unprecedented political, legal, and operational challenges to keep its market share and remain at the top of the competition |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Marijuana tourism -- Colorado
|
|
Marijuana industry -- Colorado
|
|
Drug legalization -- Colorado
|
|
Drug legalization
|
|
Marijuana industry
|
|
Tourism
|
|
Colorado
|
| Form |
Electronic book
|
| ISBN |
9781526436153 |
|
1526436159 |
|
