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Book Cover
E-book
Author Alozie, Emmanuel C.

Title Marketing in developing countries : Nigerian advertising in a global and technological economy / by Emmanuel C. Alozie
Published New York : Routledge, 2009
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Description 1 online resource (xii, 132 pages) : illustrations
Series Routledge studies in international business and the world economy ; 47
Routledge studies in international business and the world economy ; 47
Contents Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications
Summary Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Advertising -- Africa, Sub-Saharan
Advertising -- Nigeria
Marketing -- Africa, Sub-Saharan
Marketing -- Nigeria
Mass media -- Nigeria.
Advertising.
BUSINESS & ECONOMICS -- Distribution.
BUSINESS & ECONOMICS -- Marketing -- General.
Marketing.
Mass media.
Nigeria.
Sub-Saharan Africa.
Form Electronic book
ISBN 0203884698
9780203884690