2006

2006 AMA Educators' proceedings : enhancing knowledge development in marketing

American Marketing Association.

Chicago, Ill. : American Marketing Association, 2006

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2007

2007 AMA Educators' proceedings 2007 : enhancing knowledge development in marketing

American Marketing Association.

Chicago, Ill. : American Marketing Association, 2007

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2008

2008 AMA Educators' proceedings : enhancing knowledge development in marketing

American Marketing Association.

Chicago, Ill. : American Marketing Association, 2008

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2009

2009 AMA Educators' proceedings : enhancing knowledge development in marketing

American Marketing Association.

Chicago, Ill. : American Marketing Association, 2009

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2010

2010 AMA Educators' proceedings : enhancing knowledge development in marketing

American Marketing Association. Educators' Conference (2010 : Boston, Mass)

Chicago, Ill. : American Marketing Association, 2010

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2011

2011 AMA educators' proceedings : marketing 2011 : delivering value in turbulent times

American Marketing Association. Educators' Conference (2011 : San Francisco, CA)

Chicago, Ill. : American Marketing Association, 2011

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2023

Advances in national brand and private label marketing : 10th international conference, 2023

International Conference on Advances in National Brand and Private Label Marketing (10th : 2023)

Cham : Springer, [2023]

 

2021

Advances in national brand and private label marketing : eighth international conference, 2021

International Conference on Research on National Brand & Private Label Marketing (8th : 2021 : Online)



 

2022

Advances in national brand and private label marketing : Ninth International Conference, 2022

International Conference on Research on National Brand & Private Label Marketing (9th : 2022 : Barcelona, Spain)

Cham, Switzerland : Springer, [2022]

 

1982-

AMA Winter Educators' Conference : [proceedings]

AMA Winter Educators' Conference

Chicago, IL : American Marketing Association, 1982-

 

2014

Back where we belong - Marketing as the organization's core strategy

Klaus, Philipp



 

2017

Bridging and transcending co-creation and engagement

Ranaweera, Chatura



 

2024

Bringing the soul back to marketing : proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023

World Marketing Congress (2023 : Canterbury, England)

Cham : Springer, 2024

 

2016

Celebrating America's pastimes : baseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Academy of Marketing Science. Annual Conference (2015 : Denver, Colo.)

Cham : Springer, [2016]

 

2022

Celebrating the past and future of marketing and discovery with social impact : 2021 AMS Virtual Annual Conference and World Marketing Conference

Academy of Marketing Science. Annual Conference (2021 : Online)



 

2015

Creating and delivering value in marketing : proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

Academy of Marketing Science. Annual Conference (2003 : Washington, D.C.)

Cham : Springer, 2015

 

2017

Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

Academy of Marketing Science. Annual Conference (2016 : Orlando, Fla.)

Cham, Switzerland : Springer, [2017]

 

2002

Education and research for marketing and quality management in libraries : satellite meeting, Québec, August 14-16 Août 2001

München : K.G. Saur, 2002

 

2020

Enlightened marketing in challenging times : proceedings of the 2019 AMS World Marketing Congress (WMC)

Academy of Marketing Science. World Marketing Congress (22nd : 2019 : Edinburgh, Scotland)



 

2022

From micro to macro : dealing with uncertainties in the global marketplace : proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Academy of Marketing Science. Annual Conference (2020 : Online)

Cham : Springer, [2022]

 

2015

Global perspectives in marketing for the 21st Century : proceedings of the 1999 World Marketing Congress

World Marketing Congress (9th : 1999 : Qawra, Malta)

Cham : Springer, 2015

 

1979

In the cannon's mouth

Campbell, P. J. (Patrick James)

London : Hamish Hamilton, 1979

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International Conference "Marketing - from Information to Decision"

 

1996

Joining forces to expand marketing knowledge : 11th Australian & 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996 : proceedings

Auckland, N.Z. : Dept. of Marketing, University of Auckland, [1996]

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1977

Macro-marketing : distributive processes from a societal perspective : the proceedings of the Macro-marketing Seminar, University of Colorado, Boulder, Colorado, August 15-18, 1976

Macro-marketing Seminar (1st : 1976 : University of Colorado)

Boulder : Business Research Division, Graduate School of Business Administration, University of Colorado, [1977]

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2010

Marketing and management sciences : proceedings of the international conference on ICMMS 2008

International Conference of Marketing and Management Sciences (2008 : Athens, Greece)



 

2016

Marketing challenges in a turbulent business environment : proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

World Marketing Congress (2014 : Lima, Peru), issuing body
1st ed. 2016
Cham : Springer International Publishing : Imprint : Springer, 2016

 

2014

Marketing horizons : a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

Academy of Marketing Science. Annual Conference (1980 : Dallas, Tex.)

Cham : Springer, [2014]

 

2015

Marketing in transition : scarcity, globalism, & sustainability : proceedings of the 2009 World Marketing Congress

Cham : Springer, 2015

 

1981

Marketing of services

AMA's Special Educators' Conference on Services Marketing( (1981 : Orlando, Fla.)

Chicago, Ill. : American Marketing Association, [1981]

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2020

Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Academy of Marketing Science. Annual Conference (2019 : Vancouver, B.C.)

Cham : Springer, 2020

 

2014

Marketing Strategies and Practices in the Contemporary Environment

Wright, Gillian

©2014

 

c1990-

Marketing theory and applications

AMA Winter Educators' Conference.



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2009

Michigan State University contributions to international business and innovation

Bingley, UK : JAI Press, 2009

 

2015

New meanings for marketing in a new millennium : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Academy of Marketing Science. Annual Conference (2001 : San Diego, Calif.)

Cham : Springer, [2015]

 

2023

Optimistic marketing in challenging times : serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

Academy of Marketing Science. Meeting (2022 : Monterey, Calif.)

Cham, Switzerland : Springer, [2023]

 

2015

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Academy of Marketing Science. Annual Conference (1983 : Miami Beach, Florida)

Cham : Springer, 2015

 

2015

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Academy of Marketing Science. Annual Conference (1984 : Niagara Falls, N.Y.)

Cham : Springer, [2015]

 

2015

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Academy of Marketing Science. Annual Conference (1989 : Orlando, Florida)

Cham : Springer, 2015