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Book Cover
E-book
Author LeMay, Matt, author

Title Product management in practice : a real-world guide to the key connective role of the 21st century / Matt LeMay
Edition First edition
Published Beijing : O'Reilly Media, [2017]
©2018
Online access available from:
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Description 1 online resource
Contents 1. The practice of product management -- 2. The CORE connective skills of product management -- 3. Showing up curious -- 4. The worst thing about "best practices" -- 5. The art of egregious overcommunication -- 6. Working with senior stakeholders (or, throwing the poker game) -- 7. Talking to users (or, "what's a poker game?") -- 8. "Data, take the wheel!" -- 9. Realistic roadmaps and painless prioritization -- 10. The wonderful, horrible truth about agile -- 11. In good times and bad -- 12. Conclusion: whatever it takes -- A. A reading list for expanding your product management practice -- B. Articles and blog posts cited in this book
""Leveling Up Versus Zooming In, or Another Way to â#x80;#x9C;Whyâ#x80;#x9D;""
Notes Includes bibliographical references and index
Online resource; copyright date from ebook (ProQuest, viewed December 6, 2017)
Online resource; title from PDF title page (EBSCO, viewed November 15, 2017)
Subject Marketing -- Management -- 21st century.
Product management.
Form Electronic book
ISBN 1491982225 (electronic bk.)
1491982241 (electronic bk.)
9781491982228 (electronic bk.)
9781491982242 (electronic bk.)