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Book Cover
Author Scaria, Arul George.

Title Ambush marketing : game within a game / Arul George Scaria
Published New Delhi, India ; New York : Oxford University Press, 2008


Location Call no. Vol. Availability
 MELB  KN 266.4 Sca/Ama  AVAILABLE
Description xvii, 217 pages ; 24 cm
Contents List of Abbreviations -- List of Cases -- 1. The Long Road from Trade Marks to Sponsorship -- 2. Definition, Extent, and Effects of Ambush Marketing -- 3. Ambush Marketing and the Traditional Legal Measures -- 4. Changing Times and Changing Resolutions -- 5. Boundaries of Anti-Ambush Marketing: The Role of Constitutional and Competition Law -- App.1. Regulations on the Protection of Olympic Symbols -- App.2. London Olympic Games and Paralympic Games Act 2006 -- App.3. Sydney 2000 Games Protection Act 1996
Summary "This book explores how the highly competitive, yet self-confident, world of business promotion and advertising has been shaken by 'ambush marketing'. Using examples from around the world, it surveys the different ambush marketing practices prevalent today. It shows the limitations of traditional legal measures such as actions for passing off, and infringement of trademarks and copyright in dealing with such activity." "The author offers insights into possible solutions to the problem and includes an extensive discussion on the significance of event-specific anti-ambush marketing legislation. Widening the scope of the discussion, he goes on to examine whether placing restrictions on ambush marketing would be valid in the context of competition law and whether any constitutional rights may end up being violated."--BOOK JACKET
Bibliography Includes bibliographical references (pages 203-210) and index
Subject Corporate sponsorship.
Marketing -- Law and legislation.
Marketing -- Management.
Marketing -- Managment
Special events -- Marketing.
LC no. 2008307546
ISBN 0195693078