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Book Cover
Author Singh, Satyendra, 1966-

Title Market orientation, corporate culture and business performance / Satyendra Singh
Published Aldershot, England ; Burlington, VT : Ashgate, [2004]


Location Call no. Vol. Availability
 MELB  621.9020688 Sin/Moc  AVAILABLE
Description viii, 187 pages : illustrations ; 24 cm
Contents 1. Introduction -- 2. Marketing concept and market orientation -- 3. Preliminary empirical analysis -- 4. Statistical data analysis -- 5. Corporate culture and the market orientation -- 6. The machine tool industry -- 7. Case studies -- 8. Conclusions, limitations and future research
Summary "Coupling theory with the case studies, this well-researched book will prove valuable not only to academicians, but also to the practitioners who are concerned with the dynamics of the current global business environment, which is characterized as volatile and competitive."--BOOK JACKET
Notes Formerly CIP. Uk
Bibliography Includes bibliographical references and index
Subject Machine-tool industry -- Great Britain -- Management.
Machine-tools -- Great Britain -- Marketing.
LC no. 2004002441
ISBN 0754635783 hardback alkaline paper