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E-book

Title Consumption in Malaysia : meeting of new changes / editors, Malliga Marimuthu, Siti Hasnah Hassan
Published [Glugor], Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016]
©2016
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Description 1 online resource (viii, 210 pages) : illustrations
Contents Cover; Half Title Page; Title Page; Copyright Page; Contents; Preface; The Emerging Era of Consumption in Malaysia; TRANSFORMATION IN CONSUMER MARKET; Grocery Retail Industry in Malaysia; Food and Beverage Industry: Current and Future Trends; The Malaysian Airline Industry: Customer Expectation and Experience; EXPANSION OF BUSINESS MARKET; Wireless Telecommunication Industry in Malaysia: Trends, Challenges and Opportunities; The Emerge of the Sports Industry in Malaysia; NEW MARKET CREATION; The Growth of Cultural Heritage Tourism: The Case of an UNESCO World Heritage Site in Penang
Mobile Retailing Practices in MalaysiaThe Growth and Drivers of Event Tourism in Malaysia; Online Shopping Via Facebook; VALUE MARKETING; Corporate Social Responsibility: Caused-Related Marketing; Islamic Entertainment Consumption in Malaysia; The Future of Consumption and Marketing in Malaysia; Contributors; Index; About this Book; Back Cover
Bibliography Includes bibliographical references and index
Notes In English
Print version record
Subject Consumers -- Malaysia.
Consumption (Economics) -- Malaysia.
Market surveys -- Malaysia.
Marketing -- Malaysia.
Form Electronic book
Author Malliga Marimuthu, editor
Siti Hasnah Hassan, editor
ISBN 9674610154 (electronic bk.)
9789674610159 (electronic bk.)