2014

Big bucks, big pharma : marketing disease & pushing drugs

[San Francisco, California, USA] : Kanopy Streaming, 2014

 

2021

Empire of pain : the secret history of the Sackler dynasty

Keefe, Patrick Radden, 1976- author
First edition
New York : Doubleday, [2021]

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2009

The evolution and role of continuous medical education (CME) : integrate education and marketing for a stronger communication strategy

Macelloni, Barbara, (IntraMed International, Milan, Italy), speaker

London : Henry Stewart Talks, 2009

 

2009

The future of branding within the pharmaceutical industry

Moss, Giles David, speaker

London : Henry Stewart Talks, 2009

 

 

The future of branding within the pharmaceutical industry

Moss, Giles D



 

2016

Gesundheitsmarketing : Patientenempowerment als Kernkompetenz

Harms, Fred, author

Stuttgart : Lucius und Lucius, [2016]

 

2009

Getting the most from your life sciences advertising agency : how can doctors be influenced?

Gowers, Barry, (Partner, Gowers Consultancy, UK)



 

2006

Global pharmaceuticals : ethics, markets, practices

Durham : Duke University Press, 2006

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2006

Global pharmaceuticals : ethics, markets, practices

 

2016

Glocal pharma : international brands and the imagination of local masculinity

Johnson, Ericka, author

Abingdon, Oxon : Routledge, 2016

 

2023

Hearts and minds how McKesson gained market share via insight into customer wants and needs

Stevens, Ruth P. (Ruth Palmer)



 

2017

Johnson & Johnson's strategy with Motrin : the growing pains of social media

Eisele, Kathryn, author

London : SAGE Publications Ltd, 2017

 

2022

Management of generic drug development : challenges and opportunities

Patil, Sandeep, speaker

London : Henry Stewart Talks, 2022

 

2019

Our World : America's Opioid Crisis

Australia : BBC World News [broadcaster], 2019 October 19 at 15:30:00