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Book Cover
Book
Author Sayre, Shay.

Title Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre
Published Upper Saddle River, N.J. : Pearson Prentice Hall, [2008]
©2008

Copies

Location Call no. Vol. Availability
 W'PONDS  790.2 Say/Ema  AVAILABLE
Description xxii, 489 pages : illustrations ; 24 cm
Contents Pt. I. The entertainment industry -- Ch. 1. And leisure begot entertainment -- Ch. 2. Our merged, merged world -- Ch. 3. Characterizing our experience culture -- Ch. 4. Venue economics and servicescapes -- Pt. II. Entertainment audiences and audience research -- Ch. 5. Audience culture and subculture -- Ch. 6. Segmenting entertainment audiences -- Ch. 7. Researching and measuring entertainment audiences -- Pt. III. Applying marketing and communication principles -- Ch. 8. Mixing, branding, and communicating -- Ch. 9. Promotional communications -- Ch. 10. Producing an integrated marketing communications campaign -- Pt. IV. Industry applications -- Ch. 11. Live performances and events -- Ch. 12. Declinations and tourist services -- Ch. 13. Attractions and themed spaces -- Ch. 14. Mediated entertainment -- Ch. 15. Stars and celebrities -- Pt. V. Case studies from the real world of experiential entertainment -- Case 1. Funding a capital campaign : Orange County Performing Arts Center -- Case 2. Evolving the Ritz-Carlton brand -- Case 3. Selling the mouse : marketing Disney's California theme parks -- Case 4. Revitalizing the Pink Panther brand -- Case 5. Marketing the Oprah brand
Notes Includes index
Bibliography Includes bibliographical references and index
Subject Leisure industry -- United States -- Marketing.
Performing arts -- United States -- Marketing.
Entertainment events -- United States -- Marketing.
Amusements -- United States -- Marketing.
Tourism -- United States -- Marketing.
Recreation -- United States -- Marketing.
Consumer behavior -- United States.
Communication in marketing -- United States.
ISBN 0131986228 (13 : 978-0-13-198622-0)
9780131986220 (13: 978013198622-0)
Other Titles Entertainment marketing and communication