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Marketing
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Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance
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Here are entered works on a type of marketing which relies heavily on the use of direct mail and telemarketing, and which uses direct responses of potential customers to evaluate the consumer market
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Here are entered works on the promotion of products or services through electronic mail
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Here are entered works on the marketing of goods and services to business enterprises, governmental units and nonprofit institutions for use by them in their operations or for reprocessing into other products
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--subdivision Internet marketing under types of commodities, products, and services
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-- See Also the narrower term Neuromarketing Here are entered works on marketing based on research that uses neuroscience technologies, such as magnetic resonance imaging, to measure the brain's responses to advertising, brand-related messages, and other marketing stimuli
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--subdivision Circulation under special language or area newspapers, e.g. English newspapers--Circulation; American newspapers--Circulation
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-- See Also the narrower term Pricing
--subdivision Prices under individual products and other objects; also subdivision Prices under industries where one general subject heading for the products of that industry is lacking, e.g. Construction industry--Prices
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Here are entered works on establishing successful, ongoing relationships between the suppliers and buyers of goods and services
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Here are entered general works on the technique of selling. Works on the technique of selling particular products are entered under Selling subdivided by the name of the product, e.g. Selling--Automobiles
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Here are entered works on the application of marketing concepts and techniques to the promotion of social causes or programs
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