This book presents the research findings from a three-year project entitled "New and old media in everyday life : media audiences in the time of transformational media usage." Utilizing qualitative and quantitative insights and drawing upon Anthony Giddens' Theory of Structuration, the author identifies four primary dimensions to the evolving transformation of current Czech media audinces: (1) the dematerialization of media content linked with the increased fragmentation of media-related practices as well as transformin relations between audiences and media producers, (2) the increasing mediatization of everyday life and social interactions, (3) notable shifts in audiences' attitude toward shared public and political spheres and (4) a spatiotemporal transformation of everyday life
Bibliography
Includes bibliographical references and index
Notes
In Czech with English summary
Online resource; title from PDF title page (Ebscohost, viewed September 6, 2017)
