| Description |
1 online resource (320 p.) |
| Contents |
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of tables -- List of abbreviations -- List of contributors -- Foreword -- Acknowledgements -- Introduction: Regional language television channels: an Indian story -- Language and culture -- Language and the Indian state -- Defining 'regional' -- 'Regional' in media and communication -- An Indian case -- Past and present of Indian television -- Future of Indian language television -- Language, culture, and markets -- Regional television landscape in India -- Overcrowding of the market |
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Lower content creation costs -- Lesser rates from advertisers -- Content sharing -- OTT dynamics -- Researching language television in India: the present volume -- Future research directions -- Conclusion -- Annexures -- The Indian Language Television Landscape -- Regional language television networks in India -- References -- Websites -- Part I: Scheduled languages -- Chapter 1: Regional Hindi channels: Origin, development, and challenges -- Dawn of Hindi regional media -- Television and Hindi language -- The power and potential of Hindi regional market |
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Genre classification of Hindi regional channels -- Regional Hindi channels of Doordarshan -- Private players in regional Hindi market -- Hindi regional news channel content -- Balance of urban and rural content -- Business models for Hindi news -- Entertainment and infotainment -- Engaging youth on social media platforms -- Conclusion -- Note -- References -- Interviews -- Website -- Chapter 2: Ownership and content of Bengali television channels: An analysis -- Bengali television channels-audiences and their preferences -- The beginning of the Bengali channels -- The debaters-the news channels |
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The entertainment game-GEC -- Movie buzz-The eclectic mix -- Mystic musings from the east -- The recent trends -- The challenges and the prospects -- Conclusion -- References -- Chapter 3: Beginning and Development of Marathi Television -- Origin of Marathi TV -- Entry of private channels -- Programme content -- Zee Marathi: the game changer -- Entertainment genres -- Reality TV -- Impact on Marathi culture -- Marathi culture industry -- News in Marathi -- News channels as influencers -- Marathi content on OTT -- The road ahead for Marathi TV -- References |
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Chapter 4: The politics of Telugu television -- Present status -- Characteristics of Telugu television industry -- Symbiotic relation between film and television -- Impact of the state bifurcation -- Political economy of the Telugu television industry -- The beginnings -- Issues and challenges -- At the crossroads -- Contentious content -- Conclusion -- References -- Interview -- Chapter 5: Tamil television: Rethinking form and content -- Raymond Williams's flow and the peculiarities of Tamil television -- Tamil television's 'sedimented content'-typicality, description, and reification |
| Notes |
Description based upon print version of record |
|
Tamil television as 'anti-bardic' |
| Subject |
Mass media and language -- India
|
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Mass media and language
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India
|
| Form |
Electronic book
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| ISBN |
9781000470086 |
|
1000470083 |
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