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Book Cover
E-book

Title African language digital media and communication / edited by Abiodun Salawu
Edition 1st
Published London : Routledge, 2018

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Description 1 online resource : illustrations (black and white)
Series Routledge contemporary Africa
Contents Introduction: Not to be left behind: African languages, media and the digital sphere 1. Access, Skills, African Perspectives and Development? in Africa: Local Knowledge in Local Languages 2. Alaroye, Isolezwe and the adoption of digital technologies 3. Okun Radio Online as an Impetus for Maintaining the Dialects and Cultural Heritage of Okun-Yoruba People4. Grassroots Media and Social Media Adaptation: Case Study of Urhobo Today 5. Breaking Protocol: Indigenous Language Usage Practices in Online Readers Comments in Zimbabwe 6. Perceptions of and motivations for accessing Swahili Online newspapers among students at the University of Dar es Salaam 7. Use of Indigenous Languages for Social Media Communication: The Nigerian Experience 8. Politics of language, ethnicity, and identity in Zimbabwean ethnolinguistic online communities 9. Digital Chieftaincy: Social Media, Register and Community Policing in Kenya 10. New Technologies, Indigenous Language Media Practice and Management for Development in Nigeria 11. Issues and challenges of adopting digital technologies by African language media: The Yoruba example 12. African language online journalism in Malawi: Challenges and Prospects
Summary While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. This book analyses the online presence of African language media. The chapters in the book focus on the speed, structure, content, navigation and interactivity, operations and performance, andaudience of the online media. They also pay particular attention to how social media such as Facebook, Twitter and WhatsApp have been appropriated by African language media. Using a wide range of case studies, the contributors assess the challenges of adopting digital technologies by the media, and how the technologies have impacted journalistic practice and media operations. Examining the ability of the African language press to adopt new technologies, this book will be of interest to scholars of media, journalism, communication, social media and culture in Africa
Notes Introduction: Not to be left behind: African languages, media and the digital sphere 1. Access, Skills, African Perspectives and 'Development'? in Africa: Local Knowledge in Local Languages 2. Alaroye, Isolezwe and the adoption of digital technologies 3. Okun Radio Online as an Impetus for Maintaining the Dialects and Cultural Heritage of Okun-Yoruba People 4. Grassroots Media and Social Media Adaptation: Case Study of Urhobo Today 5. Breaking Protocol: Indigenous Language Usage Practices in Online Readers' Comments in Zimbabwe 6. Perceptions of and motivations for accessing Swahili Online newspapers among students at the University of Dar es Salaam 7. Use of Indigenous Languages for Social Media Communication: The Nigerian Experience 8. Politics of language, ethnicity, and identity in Zimbabwean ethnolinguistic online communities 9. 'Digital Chieftaincy': Social Media, Register and Community Policing in Kenya 10. New Technologies, Indigenous Language Media Practice and Management for Development in Nigeria 11. Issues and challenges of adopting digital technologies by African language media: The YoruÌbaì example 12. African language online journalism in Malawi: Challenges and Prospects
Subject Digital media -- Africa
Online social networks -- Africa
Online journalism -- Africa
African languages.
Mass media and language -- Africa
SOCIAL SCIENCE -- Media Studies.
african digital media.
africa journalism.
africa social media.
African languages
Digital media
Mass media and language
Online journalism
Online social networks
Africa
Form Electronic book
Author Salawu, 'Biodun, editor
ISBN 9781351120401
1351120409
9781351120418
1351120417
9781351120395
1351120395
9781351120425
1351120425