With rapidly expanding global markets, McDonald's has to decide which countries to enter in order to serve growing world markets as well as to ensure the protection of its brand name. The case focuses on a court ruling against McDonalds in Malaysia and its implications for the McDonalds Corporation and its franchises
Notes
Originally Published InKhan, M., & Khan, M. (2013). What's in a name? A case study of McDonald's trademark protection overseas. Journal of Hospitality & Tourism Cases, 2(3), 44-52
