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Book Cover
Book
Author Nixon, Sean, 1966-

Title Hard looks : masculinities, spectatorship and contemporary consumption / Sean Nixon
Published New York : St. Martin's Press, 1996

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Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8348 Nix/Hlm  TEMPORARILY UNAVAILABLE
Description x, 241 pages ; 23 cm
Contents Pt. I. Masculinities, commercial culture and cultural analysis. 1. Representation, subjectivity and spectatorship. 2. Men's markets, consumer sectors and flexible specialization -- Pt. II. Menswear, retailing practices and the "new man" 3. New designs on men: menswear and the "new man" 4. Menswear and retailing practices: the case of retail design. 5. Menswear and the spectacle of shopping -- Pt. III. Advertising, market research and the "new man" 6. Acquisition, the stock market, diversification and globalization: institutional developments in UK advertising. 7. "Who are we walking to?" Representations of the consumer in advertising research. 8. Advertising and the "new man": creative practices, account planning and media buying -- Pt. IV. Magazine culture and the "new man" 9. Looking for the Holy Grail: male readerships and the general interest men's magazine
10. From "The world's best dressed magazine" to "The men's magazine with an IQ": magazine journalism and new male readerships. 11. Distinguishing looks: magazine fashion photography and the "new man"
Notes "First published in 1996 by UCL Press"--T.p.verso
Bibliography Includes bibliographical references (pages 225-233) and index
Subject Masculinity in popular culture.
Middle-aged men -- Great Britain -- Attitudes.
Male consumers -- Great Britain -- Attitudes.
Men's clothing industry -- Great Britain.
Advertising -- Clothing and dress -- Great Britain.
LC no. 96021862
ISBN 0312163320 cloth
0312163339 paperback