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Book Cover
E-book
Author Robinson, David, author

Title J. C. Penney : activist investors and the rise and fall of Ron Johnson / David Robinson
Published London : SAGE Publications Ltd, 2017
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary The case study is set in 2012 and 2013. J.C. Penney is a venerable American institution, one of the last surviving department store chains. But it has suffered from "profitless prosperity" good "top line" (revenue) but great difficulty in bringing much to the "bottom line" (net income). Additionally, competition from specialty retailers has led Penneys to abandon certain lines of business (such as automotive repair) and face intense competition in other categories (wear-to-work clothing and household goods). The case study discusses the hiring of Ron Johnson from Apple in 2011 and the aftermath of Johnsons new strategy of a curated collection of 100 brands and change in pricing strategy from frequent sales to everyday low pricing. The case study also shows the aftermath of Johnsons strategy which was not positive
Notes Originally published: Robinson, D. (2014). J. C. Penney: Activist investors and the rise and fall of Ron Johnson. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
Description based on XML content
Subject Penney, J. C. (James Cash), 1875-1971.
J.C. Penney Co.
Merchants -- United States -- Case studies.
Retail trade -- United States -- Case studies.
Stores, Retail -- United States -- Case studies.
Genre/Form Case studies.
Form Electronic book
ISBN 9781526407672 (ebook)