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Subjects (1-3 of 3)
Merkartikelen.
1
2008
The economics of counterfeit trade : governments, consumers, pirates, and intellectual property rights
Chaudhry, Peggy.
Rating:
Electronic Resources
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2
2013
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane, 1956- author.
4e, Global edition
Harlow, Essex : Pearson, [2013]
Rating:
Electronic Resources
3
2003
What's in a name? : advertising and the concept of brands
Jones, John Philip.
2nd ed
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Electronic Resources
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