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Author David, Ian, author.

Title From the old to the new : an analysis of the decline of Florida's oldest attraction-Cypress Gardens-and the genesis of Florida's newest attraction-Legoland / Ian David, Thomas R. Schrier
Published London : International CHRIE, 2013
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Description 1 online resource
Series SAGE Business Cases
SAGE Business Cases
Summary The Merlin Corporation, through its subsidiary Legoland theme park intends to reenergize the old Cypress Gardens into one of Florida's most visited attraction for the 2-12 age group segments. Their solid financial backing allows them to weather some of the problems experienced by previous owners. Their decision to enter the highly competitive mature theme park market of Central Florida shows the confidence they have in a strategic business plan which has provided them with previous success. Their success would vindicate the mission and vision of Cypress Gardens original founder, Dick Pope, to build a beautiful attraction based on the flora of Florida in Winter Haven. The academic fraternity can learn much from this case study, since it enables many theoretical concepts to be discussed under a real life scenario
Notes Originally Published InDavid, I., and Schrier, T. R. (2013). From the old to the new: An analysis of the decline of Florida's oldest attraction-Cypress Gardens-and the genesis of Florida's newest attraction-Legoland. Journal of Hospitality and Tourism Cases, 2(4), 15-22
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject LEGO koncernen (Denmark)
Merlin Entertainments -- Case studies
LEGO koncernen (Denmark)
Amusement parks -- Florida -- Case studies
Amusement parks.
Cypress Gardens (Winter Haven, Fla.)
Florida -- Winter Haven -- Cypress Gardens.
Florida.
Genre/Form Case studies.
Form Electronic book
Author Schrier, Thomas R., author
ISBN 152970782X
9781529707823