| Description |
1 online resource (14 pages) : tables |
| Summary |
This case discusses the success story of Wal-Mart, the world's largest retailer, in Mexico. Wal-Mart started its international operations in 1991 with its entry into Mexico. The company entered in Mexico through a joint venture with Grupo Cifra SA de CV (Cifra), a leading Mexican retailer. Wal-Mart later consolidated its position in Mexico by acquiring a major stake in Cifra. Many analysts felt that Cifra gave Wal-Mart a good platform to quickly establish its operations in Mexico. Moreover Wal-Mart's low-price strategy suited the aspirations of the local Mexican population, a large majority of whom were in favor of low priced products. Wal-Mart was seen as a supplier of quality food, groceries and other supplies at affordable prices. Wal-Mart also received permission from the Mexican government to set up in-store bank branches. Many expected that Wal-Mart would bring a similar kind of competition in the financial services sector and make financial products more affordable to the Mexican people. The case discusses the factors that contributed to Wal-Mart's success in Mexico and also the challenges the retailer had to face in Mexico |
| Notes |
Title from resource description page (viewed June 17, 2016) |
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Case code: BSTR264 |
| Bibliography |
Includes bibliographical references |
| Notes |
In English |
| Subject |
Wal-Mart (Firm) -- Case studies
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| SUBJECT |
Wal-Mart (Firm) fast (OCoLC)fst00658584 |
| Subject |
International business enterprises -- Mexico -- Case studies
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Franchises (Retail trade) -- Mexico -- Case studies
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Franchises (Retail trade)
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International business enterprises.
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Mexico.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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