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Title Competition and innovation : in the U.S. fixed-wing military aircraft industry / John Birkler [and others]
Published Santa Monica, Calif. : RAND, [2003]
©2003
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Description 1 online resource (xxvi, 107 pages) : illustrations (some color)
Contents Introduction -- Overview of military advertising -- Literature review -- Additional conceptual issues -- Data used to develop new methods for this study -- New econometric specification -- Estimates for the Army in the 1980s and their implications -- Advertising effectiveness from 1993 to 1997 -- Conclusions
Summary Responds to Senate's concerns that further consolidation in the military-aircraft industry from its current three prime contractors would pose risks to innovation and cost through limited or no competition in contracting for military aircraft and related weapon systems for the Defense Department. Describes that industry, evaluates what is required to maintain the industry at a high level of innovation, assesses industry?s prospects for innovation and competition, and identifies policy options open to the DoD
Notes "MR-1656-OSD--P. [4] of cover."
Prepared for the Office of the Secretary of Defense
Bibliography Includes bibliographical references (pages 99-107)
Notes Research was conducted in RAND's National Defense Research Institute, supported by the OSD, the joint staff the unified commands, and the defense agencies DASW01-01-C-0004
Print version record
Subject Aircraft industry -- Military aspects -- United States.
Airplanes, Military -- Technological innovations -- United States.
Competition -- United States.
Military aeronautics equipment industry -- United States.
Genre/Form Technical reports.
Form Electronic book
Author Birkler, J. L., 1944-
ISBN 0833036017 (electronic bk.)
9780833036018 (electronic bk.)