2013

Analysis of cultural differences and their effects on marketing products in the United States of America and Germany : a cultural approach to marketing using Edward T. Hall and Geert Hofstede

Boeing, Matthias



 

2018

Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand

Miller, Pepper, author
Unabridged
Old Saybrook : Tantor Audio, 2018

 

2009

Cross-cultural marketing : theory, practice and relevance

Burton, Dawn, 1961-



 

2007

Equality and diversity in marketing

 

2005

Ethnic marketing : accepting the challenge of cultural diversity

Pires, Guilherme D.
First edition
Australia ; London : Thomson, 2005

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2015

Ethnic marketing : culturally sensitive theory and practice

Pires, Guilherme D., author.

London : Routledge, 2015

 

2019

Ethnic marketing : theory, practice and entrepreneurship

Pires, Guilherme D., author

New York ; London : Routledge, Taylor and Francis Group, 2019

 

2008

Marketing to multi-ethnic consumers

 

1994

Multicultural marketing : selling to a diverse America

Rossman, Marlene L



 

1991

Multiculturalism : consumer contracts

McKenzie, Robin, author

Sydney, N.S.W. : Australian Law Reform Commission, [1991]

 

2007

Multiculturalism : how retailers reposition themselves to address ethnic diversity

 

2013

Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences

Warner, Teneshia Jackson.



 

2008

The psychology behind today's advertising

 

2015

Reframe the marketplace : the total market approach to reaching the new majority

Bowman, Jeffrey L., 1970-
1
Hoboken : Wiley, 2015

 

2015

Transcultural marketing : building customer relationships in multicultural America

Tharp, Marye C.

London : Routledge, 2015