| Description |
xx, 217 pages ; 23 cm |
| Series |
Public choice and developing societies series
|
| Contents |
Machine generated contents note: PART I: MINORITY AUDIENCES AND MAJORITY MEDIA -- 1 White Media, Black Audience: Diversity and Dissonance -- on British Television -- Karen Ross -- 2 Ethnic Minority Media Audiences, Community and Identity: -- the Case of London's South Asian and Greek-Cypriot -- Communities -- Roza Tsagarousianou -- 3 Minority Youth, Media Uses and Identity Struggle: the -- Role of the Media in the Production of Locality -- Thomas Tufte -- 4 Black Like Me: Value Commitment and Television -- Viewing Preferences of US Black Teenage Girls -- Lynne Edwards -- 5 Interpreting Islam: British Muslims and the British Press -- Elizabeth Poole -- 6 Deconstructing Identity: Multicultural Women and South -- African Situation Comedy -- Dorothy Roome -- 7 'Indians are Like That': Negotiating Identity in a Media -- World -- S. Elizabeth Bird -- PART II: NEGOTIATING IDENTITY THROUGH -- ALTERNATIVE MEDIA USE -- 8 Learning about Turkishness by Satellite: Private -- Satisfactions and Public Benefits -- Marisca Milikowski -- 9 Diasporic Audiences and Satellite Television: -- Case Studies in France and Germany -- Alec G. Hargreaves -- 10 Sami Media - Identity Projects in a Changing -- Society -- Eli Skogerbo -- 11 Diasporic Media and Public 'Sphericules' -- Stuart Cunningham and John Sinclair -- 12 Australian Dreamings: Cultural Diversity and Audience -- Desire in a Multinational and Polyethnic State -- Andrew Jakubowicz -- Index.ing Overview - |
| Summary |
This text brings together a collection of empirical studies focusing on the relationships which minority ethnic audiences have with and to media texts, both mainstream and minority. The media which comprise the focus for essays in this volume include television, film, advertising, magazines and the press. The field of media studies has moved beyond the model of media consumer as passive recipient towards individuals and groups who are altogether more engaged, responsive and critical. But studies of the interactive media consumer often fail to consider the specific characteristics of 'race' and ethnicity which come into play for minority ethnic audiences and this book will add to our still limited knowledge of the ways in which ethnic markers intervene in textual understanding and contestation. [publisher] |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Minority television viewers.
|
|
Minorities on television.
|
|
Mass media -- Audiences.
|
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Mass media and minorities.
|
| Author |
Ross, Karen, 1957-
|
|
Playdon, Peter.
|
| LC no. |
2001088783 |
| ISBN |
0754614255 |
|
