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Book Cover
E-book
Author Cumps, Bjorn, author

Title KBC Mobile Banking / Bjorn Cumps, Stijn Viaene
Published London : Palgrave MacMillan UK, 2015

Copies

Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary When KBC Bank introduced their mobile banking application in 2011 they delivered much more than a piece of software. Mobile banking was a way to focus on their customers and rebuild trust. Yet, this case is not so much about what they delivered but how they delivered it. Agile development brought along both challenges and opportunities for KBC. The case explores how agile compares to traditional ways of ICT development. Can banks, given the new digital challenges, really build their future ICT portfolios on agile development?
Notes Originally Published InCumps, B., & Viaene, S. (2015). KBC mobile banking. Journal of Information Technology Teaching Cases, 5, 35-44
Description based on XML content
Subject KBC Bank -- Case studies
Financial services industry -- Case studies
Banks and banking, Mobile -- Case studies
Internet banking -- Case studies
Mobile commerce -- Case studies
Banks and banking, Mobile
Financial services industry
Internet banking
Mobile commerce
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Viaene, Stijn, author
ISBN 9781526476760
1526476762