Description |
1 online resource : illustrations |
Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
Summary |
When KBC Bank introduced their mobile banking application in 2011 they delivered much more than a piece of software. Mobile banking was a way to focus on their customers and rebuild trust. Yet, this case is not so much about what they delivered but how they delivered it. Agile development brought along both challenges and opportunities for KBC. The case explores how agile compares to traditional ways of ICT development. Can banks, given the new digital challenges, really build their future ICT portfolios on agile development? |
Notes |
Originally Published InCumps, B., & Viaene, S. (2015). KBC mobile banking. Journal of Information Technology Teaching Cases, 5, 35-44 |
|
Description based on XML content |
Subject |
KBC Bank -- Case studies
|
|
Financial services industry -- Case studies
|
|
Banks and banking, Mobile -- Case studies
|
|
Internet banking -- Case studies
|
|
Mobile commerce -- Case studies
|
|
Banks and banking, Mobile
|
|
Financial services industry
|
|
Internet banking
|
|
Mobile commerce
|
Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
Form |
Electronic book
|
Author |
Viaene, Stijn, author
|
ISBN |
9781526476760 |
|
1526476762 |
|