| Description |
1 online resource (vii, 160 pages) : color illustrations |
| Series |
Basics fashion management |
|
Basics fashion management.
|
| Contents |
1. Industry and Context -- 2. Marketing -- 3. Media and PR -- 4. Creating the Vision -- 5. Digital Fashion -- 6. Collaboration and Connection -- Conclusion |
| Summary |
"A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily |
|
Description based on online resource; title from digital title page (viewed on January 26, 2021) |
| Subject |
Fashion merchandising.
|
|
Internet marketing.
|
|
Public relations.
|
|
public relations.
|
|
Fashion & beauty industries.
|
|
Business & Economics -- Industries -- Fashion & Textile Industry.
|
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Business & Economics -- Advertising & Promotion.
|
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Fashion merchandising
|
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Internet marketing
|
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Public relations
|
|
Moda.
|
|
Marxandatge.
|
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Màrqueting per Internet.
|
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Relacions públiques.
|
|
Construcció de marca (Màrqueting)
|
| Genre/Form |
Llibres electrònics.
|
| Form |
Electronic book
|
| LC no. |
2020024309 |
| ISBN |
9781350230651 |
|
1350230650 |
|
9781350090286 |
|
9781350090293 |
|
1350090298 |
|
135009028X |
|
