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Subjects (1-10 of 10)
Motion pictures -- United States -- Marketing.
1
Book
1983

American film exhibition and an analysis of the motion picture industry's market structure, 1963-1980


Edgerton, Gary R. (Gary Richard), 1952-

New York : Garland, 1983

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Location Call no. Vol. Availability
 MELB  384.80973 Edg/Afe  AVAILABLE
3
Streaming video
2014

Behind the screens : Hollywood goes hypercommercial




[San Francisco, California, USA] : Kanopy Streaming, 2014

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5
E-book
1994

High concept : movies and marketing in Hollywood


Wyatt, Justin, 1963- author.

Austin : University of Texas Press, [1994]

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6
E-book
2015

Menus for movieland : newspapers and the emergence of American film culture


Abel, Richard, 1941- author.

Oakland, California : University of California Press, [2015]

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7
Book
1998

Movie money : understanding Hollywood's (creative) accounting practices


Daniels, Bill, 1956-
First edition
Los Angeles : Silman-James Press, [1998]

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 MELB  384.83 Dan/Mmu  AVAILABLE
8
Book
1992

Shared pleasures : a history of movie presentation in the United States


Gomery, Douglas.

Madison, Wis. : University of Wisconsin Press, [1992]

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 MELB  384.80973 Gom/Spa  AVAILABLE
9
E-book
2013

Showmen, sell it hot! : movies as merchandise in golden era Hollywood


McElwee, John Plonk, author
First edition
Pittsburgh, Pennsylvania : GoodKnight Books, [2013]

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10
Book
2010

Think outside the box office : the ultimate guide to film distribution and marketing for the digital era


Reiss, Jon.

[Los Angeles, Calif.] : Hybrid Cinema Publishing, 2010

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 MELB  791.43068 Rei/Tot  AVAILABLE
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