| Description |
1 online resource (xvi, 287 pages) : illustrations |
| Contents |
Going Beyond Hofstede: Why We Need to and How / C. Nakata -- So What Kind of Atheist Are You? Exploring Cultural Universals and Differences / P. Christopher Earley -- Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research / V. Taras & P. Steel -- Culture Theories in Global Marketing: A Literature-Based Assessment / C. Nakata & E. Izberk-Bilgin -- Culture in Context: New Theorizing for Today's Complex Cultural Organizations / M. Yoko Brannen -- Reflexive Culture's Consequences / S. Askegaard, D. Kjeldgaard, & E.J. Arnould -- Impact of Culture on Cross-Cultural Research / S.P. Douglas & C. Samuel Craig -- Conceptualizing Culture as Communication in Management and Marketing Research / W.L. Adair, N.R. Buchan & X. Chen -- Cultural Influence on Consumer Motivations: A Dynamic View / D.A. Briley -- Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC / F. Moore -- Using Mental Models to Study Cross-Cultural Interactions / L.A. Liu & C. Dale -- Reflexive Considerations of Culture Theories in Global Marketing / C. Nakata |
| Summary |
Almost thirty years ago, Geert Hofstede introduced a culture paradigm that has been widely influential, and formed the dominant understanding of culture, in international business. However, questions have been raised about the paradigm's relevance in light of culture's increasing fluidity and complexity stemming from globalization. This book attempts to go beyond Hofstede by presenting alternative culture frameworks and perspectives from leading scholars in global marketing and management. Fresh, contemporary ideas about culture are offered to help international business researchers and managers navigate the varied terrains of countries, regions, and the world. These ideas issue from studies that probe the nature and ramifications of culture for the marketing of goods and services worldwide as well as the management of transnational enterprises. Readers will find in the book rich, diverse insights that apply to global businesses, where cultural understanding is no longer an option but a necessity |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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English |
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Print version record |
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digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| SUBJECT |
Hofstede, Geert. idszbz |
| Subject |
Marketing -- Cross-cultural studies
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Management -- Cross-cultural studies
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International trade -- Social aspects
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BUSINESS & ECONOMICS -- International -- Marketing.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Exports & Imports.
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International trade -- Social aspects
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Management
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Marketing
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Interkulturelles Management
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Kulturkontakt
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Internationales Marketing
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Internationales Management
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Marketing.
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Kulturpsychologie.
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Multinationales Unternehmen.
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Sozialpsychologie.
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Welthandel.
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Kultursoziologie.
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Wirtschaftsethnologie.
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Internationell marknadsföring.
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Marketing -- cultural differences.
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Management -- cultural differences.
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International trade -- social aspects.
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| Genre/Form |
Cross-cultural studies
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dissertations.
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Academic theses.
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Thèses et écrits académiques.
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| Form |
Electronic book
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| Author |
Nakata, Cheryl, editor.
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| ISBN |
9780230240834 |
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0230240836 |
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9786612556579 |
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6612556579 |
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9781282556577 |
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1282556576 |
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