Description |
1 online resource : illustrations (black and white, and colour) |
Series |
SAGE knowledge. Cases |
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SAGE knowledge. Cases
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Summary |
At the time of Brian Bruce's appointment as CEO of construction, mining, engineering and manufacturing giant Murray & Roberts, the share price had slumped 96% to 300 cents on the JSE limited. In his own words, 'the company was dying.' However, over the course of the next eight years, Bruce's leadership would result in a steady and remarkable change in the character of the group, as well as its fortunes. This book looks at how Bruce managed to turn Murray & Roberts into a viable operation once more |
Notes |
Originally Published in: Metton, E., & Viedge, C. (2009). Brian Bruce - New Century Leader (Abridged). WBS-2009-2. Johannesburg: The Case Centre, Wits Business School |
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Online resource; title from home page (viewed on April 26, 2016) |
Subject |
Bruce, Brian
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Murray & Roberts (Firm)
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Corporate turnarounds -- Case studies
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Corporate turnarounds.
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Genre/Form |
Case studies.
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Form |
Electronic book
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Author |
Viedge, Conrad, author
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