| Description |
253 pages : illustrations ; 24 cm |
| Contents |
Corporate Sponsorship: New Realism : Incentive Funding / Christopher Pulleine -- Pros and Cons of Corporate Sponsorship /Marieke Burgers, Ronald van Vleuten -- Quick Fix or Steady Support? / Edmund Capon -- Corporate Funding Success / Sondra J. Thorson -- Marketing/Advertising: advertising as Investment / William Altman -- Marketing the Museum of Modern Art : Case Studies / Jeanne Collins, Jessica Schwarts, Jennifer Carlson -- Museum Marketing : a Definition / ronald van Vleuten -- Marketing a Disaster / Katarina Villner -- Marketing Malevich in Croatia / Marijan Susoovski -- Academia and Madison Avenue / Janet W. Solinger -- Audience Development: Museums for Everyone / Michael Faber -- Making Friends at a Museum / Kristian Lagercrantz -- Listening to the Audience / G. Donald Adams -- Multicultural Museums / Janet W. Solintger -- Art Gallaries: Who Goes? / Tony Bennet, John Frow -- Museums for all Seasons / Frans Verbaas |
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Changing Face: Museums at a Time of Change / David Anderson -- Death of the Blockbuster? / John Mcdonald -- Presentation: Briefing the Designer / Loraine Knowles -- "Edutainment" / Marieke Burgers -- How to Stage a Museum / Peter Lewis -- Special Artilces: Launching a new Museum / Martin Terry -- Mapplethorpe Hysteria / Caroline Goldsmith -- Scandinavian Art on the Move / Leena Ahtola-Moorhouse -- Information in Understanding / Genevieve Ravaux -- Forward Planning / Sue Runyard -- And Now for Something Completely Different |
| Summary |
Marketing the arts: every vital aspect of museum management |
| Notes |
Cover subtitle: Every vital aspect of museum management |
| Bibliography |
Includes bibliographical references |
| Subject |
Art museums -- Administration.
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Art museums -- Management.
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Art -- Marketing.
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Arts -- Marketing.
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Museums -- Administration.
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Museums -- Educational aspects.
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Museums -- Environmental aspects.
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Museums -- Management.
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Museums -- Marketing.
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Museums -- Public relations.
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| Author |
Blackall, Simon.
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Meek, Jan.
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International Council of Museums.
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| LC no. |
00268900 |
| ISBN |
9290121130 |
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