| Description |
1 online resource (vi, 179 p.) |
| Contents |
Introduction: Observational research versus the other researches -- Methodology -- The hand-holders : connecting to your museum -- Twitching on the tour -- Sitting down -- Turning right -- Dress code -- Museum goers don't get fat : tribal marketing -- Men : another new market segment -- Lunchtime stories -- Taking photos -- Early birds -- Shopping for memories -- Handheld children : the new demographic -- Long lines and smiles -- Queue-less in the lobby -- Frail and hardy -- What the guards see -- The folks from Kazakhstan and other global changes -- Shout out for the library -- Insights and the performing arts -- Velcroed at the ticket window -- The upside of intermission -- Epilogue |
| Summary |
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Description based on print version record and CIP data provided by publisher; resource not viewed |
| Subject |
Museums -- Management
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Museums -- Marketing
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Museums -- Public relations.
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museum administration.
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TRAVEL -- Museums, Tours, Points of Interest.
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BUSINESS & ECONOMICS -- Museum Administration & Museology.
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REFERENCE -- General.
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Museums -- Management
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Museums -- Marketing
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Museums -- Public relations
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Benutzerforschung
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Museum
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| Form |
Electronic book
|
| LC no. |
2021678959 |
| ISBN |
9780759118102 |
|
0759118108 |
|
1282479601 |
|
9781282479609 |
|
9786612479601 |
|
6612479604 |
|
