| Description |
1 online resource (231 pages) : illustrations (chiefly color |
| Series |
Cultural and media studies |
|
Cultural and media studies.
|
| Contents |
Cover Advertising and Design; Content; Your Ad Here Advertising & Design: Preface; Multisensory Advertising & Design; The Sound of Image. Aspects of Sound Design within the Digital Mediamorphosis; Semiotics of Advertising and the Discourse of Consumption; Multiple Mona Lisa. Art as a tool of advertising; Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities; Advertising. Creating People and Worlds; Wine Advertising and Biography. An Essay on Advertisement Analysis in Cultural Anthropology; Under the spell of the lottery -- warning included |
| Summary |
The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien |
| Notes |
University lectures |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Advertising -- Social aspects.
|
|
Art and industry.
|
|
Art and design.
|
|
Music in advertising.
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
DESIGN / History & Criticism
|
|
Advertising -- Social aspects
|
|
Art and design
|
|
Art and industry
|
|
Music in advertising
|
|
Werbung
|
|
Design
|
|
Kultursemiotik
|
| Form |
Electronic book
|
| Author |
Flath, Beate
|
|
Klein, Eva
|
| ISBN |
3839423481 |
|
9783839423486 |
|
