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Book Cover
Author Hirshon, Nicholas, author

Title Live from Nassau Mausoleum : reactive strategies at a major sports arena / Nicholas Hirshon, Craig Davis
Published London : Human Kinetics, Inc., 2016
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Nassau Veterans Memorial Coliseum, a sports and entertainment arena in Long Island, New York, encountered a public relations challenge in the 1990s. Nassau Coliseum, one of a few high-capacity venues in the New York metropolitan area, hosted the New York Islanders of the National Hockey League and concerts featuring headliners such as the Grateful Dead, New Kids on the Block, and Frank Sinatra. Nevertheless, the arena became a target for the world's first all-sports radio station, WFAN 660 AM in New York City. WFAN hosts perpetuated the image of a dreary "Nassau Mausoleum" with dim lighting, long bathroom and concession lines, and a leaky roof. By placing students in the decision-making situation that confronted the Nassau Coliseum executives, this case explores various approaches to reputation management at sports venues
Notes Originally published in Hirshon, N., & Davis, C. (2016). Live from Nassau Mausoleum: Reactive strategies at a major sports arena. Case Studies in Sport Management, 5(1), 1-9. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Nassau Veterans Memorial Coliseum -- Public relations -- Case studies
Corporate image -- Case studies.
Sports facilities -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Davis, Craig, author
ISBN 9781526436269 (ebook)