Foreword / Lorna Muirhead and Jim Neilson -- Ch. 1. Why carry out qualitative research? / Carol Kingdon -- Ch. 2. What are the foundations of qualitative research? / Fiona Dykes -- Ch. 3. What are ethical considerations? / Donal Manning -- Ch. 4. Planning your research / Jane Morgan -- Ch. 5. How to collect qualitative data / Denis Walsh and Lisa Baker -- Ch. 6. How do you analyse qualitative data? / Bernie Carter -- Ch. 7. Embedding a qualitative approach within a quantitative framework : an example in a sensitive setting / Claire Snowdon, Diana Elbourne and Jo Garcia -- Ch. 8. Exploring the healthcare experiences of people in hard to reach groups / Yana Richens and Lynne Currie -- Ch. 9. How do you assess qualitative research? / Helen Smith