Introduction and theory -- Consuming the Washington consensus -- Theoretical framework: the top-down and bottom-up sources of public opinion -- Mass beliefs about market policies in Latin America -- The economic consequences and elite rhetoric of market reform in Latin America -- Are Latin Americans neoliberals? -- Are the poor neoliberals? -- Mass support for reform in Brazil -- The economic consequences and elite rhetoric of market reform in Brazil -- How many Brazilians support market reforms? -- Which Brazilians support market reforms? -- Conclusion -- The politics of consumismo in Latin America
Summary
Baker argues that a new political economy of consumption has replaced a previously dominant politics of labour and class in Latin America