Title Samuel Adams and the U.S. beer industry / Addington M. Coppin & Cynthia E. Miree

Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour) Series SAGE knowledge. Cases SAGE knowledge. Cases Summary Samuel Adams, one of the best-selling brands of craft beer, has been riding a wave of growth and expansion in the burgeoning craft beer segment of the United States beer industry. This text explores the growth of the craft beer segment and illustrates how the introduction of new products or processes can fundamentally change competitive conditions within an industry Notes Online resource; title from home page (viewed on April 27, 2016) Subject Samuel Adams Company Beer industry -- United States -- Case studies Microbreweries -- United States -- Case studies New products -- United States -- Management -- Case studies Beer industry. Microbreweries. New products -- Management. United States. Genre/Form Case studies. Form Electronic book Author Miree, Cynthia E., author ISBN 9781473966956 1473966957

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