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Book Cover
E-book
Author Raube, Kristiana, author

Title Castlight Health : disrupting the health care industry / Kristiana Raube
Published London : SAGE Publications Ltd, 2017
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case study focuses on Castlight Health, a company that offered web-based health comparison tools for consumers. The company provided its tool through a business-to-business based subscription model where the employees of Castlights clients could research health care costs before receiving care. The case study focuses on the companys newest product, a reference-based pricing product, and whether this concept was a short-term fad or whether Castlight Health could successfully implement this new product and strategy
Notes Originally published: Raube, K. (2014). Castlight Health: Disrupting the health care industry. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
Description based on XML content
Subject Castlight Health
Health maintenance organizations -- United States -- Case studies.
New products -- United States -- Marketing -- Case studies.
New products -- United States -- Management -- Case studies.
Genre/Form Case studies.
Form Electronic book
ISBN 9781526407986 (ebook)