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Book Cover
E-book
Author Palamountain, Kara, author

Title Chlorhexidine adoption in Nigeria / Kara Palamountain, Tim Calkins
Published London : Kellogg School of Management, 2017

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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary It is January 2017, and Nikki Tyler, market access advisor at the U.S. Agency for International Development's Center for Accelerating Innovation and Impact, must recommend an actionable strategy for how to use the $10 million contributed by global donors and foundations to scale up the use of chlorhexidine in Nigeria. It was clear that chlorhexidine, a substance applied to newborns' umbilical cord stumps to prevent infection, could reduce infant mortality significantly. However, changing behavior would be an enormous challenge. This case gives students an appreciation for the importance and complexity of global health issues, along with an understanding of key analytic techniques for approaching a complex market situation. Students quickly learn that there are no easy answers to encouraging chlorhexidine's greater use. To develop a plan, it is essential to complete detailed analyses, study insights and motivations, and ultimately compare different possible solutions, considering efficiency and efficacy
Notes Originally Published InPalamountain, K., & Calkins, T. (2017). Chlorhexidine adoption in Nigeria. 5-217-255. Evanston, IL: Kellogg School of Management at Northwestern University
Description based on XML content
Subject Tyler, Nikki
United States. Agency for International Development. Center for Accelerating Innovation and Impact
Drug accessibility -- Nigera -- Social spects -- Case studies
Health attitudes -- Social aspects -- Nigeria -- Case studies
Patient compliance -- Social aspects -- Nigeria -- Case studies
Chlorhexidine -- Therapeutic use -- Nigeria
Medicine -- International cooperation -- Case studies
Health attitudes -- Social aspects
Medicine -- International cooperation
Nigeria
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Calkins, Tim, author
ISBN 9781526462824
1526462826