| Description |
vii, 175 pages : illustrations ; 25 cm |
| Contents |
Pt. 1. Introduction -- 1.1. About this book -- 1.2. Why communicate? -- 1.3. Some questions to ask before you start -- 1.4. Defining your audience -- 1.5. The different ways of communicating -- Pt. 2. Your Own Media -- 2.1. Leaflets and promotional material -- 2.2. Annual reports -- 2.3. Newsletters -- 2.4. Publications and reports -- 2.5. Websites, Internet mailing lists and newsgroups -- 2.6. Videos -- 2.7. Exhibitions -- Pt. 3. Print and Broadcast Media -- 3.1. Using the media to get publicity -- 3.2. Making yourself newsworthy: stunts and media campaigns -- 3.3. Advertising in the press and on television -- Pt. 4. Some Useful Techniques -- 4.1. Using case studies -- 4.2. Writing clearly in plain language -- 4.3. Editing a manuscript -- 4.4. Illustration and design -- 4.5. Speaking in public -- 4.6. Building brand awareness: your organisation's name and logo -- Pt. 5. Feedback and Response -- 5.1. Getting and measuring the response -- 5.2. Keeping records |
| Summary |
This handbook highlights the importance of communications and public relations for building a successful organisation, mobilising support, and helping the organisation achieve its aims and objectives. It provides all the basics to help develop an effective communications strategy and a plan of action, and covers the main techniques involved, including: leaflets, newsletters, publications and reports ; websites, Internet mailing, video and other audiovisual media ; how to get coverage in the the print and broadcast media ; and how to monitor feedback and response |
| Notes |
Includes index |
| Subject |
Communication in community development.
|
|
Communication in economic development.
|
|
Non-governmental organizations -- Public relations.
|
|
Non-governmental organizations -- Public relations -- India -- Case studies.
|
| Genre/Form |
Case studies.
|
| Author |
Dutt, Purba.
|
| LC no. |
2003008750 |
| ISBN |
0761998195 paperback |
|
8178292890 India pbk |
|
