Title Social media analysis, Twitter and the London Olympics 2012 / Pete Burnap [and five others]

Published [Los Angeles, California] : SAGE, 2014

Online access available from: Sage Research Methods Cases    View Resource Record

Copies

Description 1 online resource : illustrations (colour) Series SAGE research methods. Cases SAGE research methods. Cases Summary This case study reports on indicative evidence that links real-world sporting events to spikes in real-time populations' reaction through self-reported social media updates. In turn, the case provides an analysis of frequency and sentiment of tweets containing the most popular UK hashtag connected to the London 2012 Olympics over a specified time period. This has consequences for conceptualising the relationship between social actors, events and social media and methodological strategies for understanding the dynamic (locomotive) reactions of populations Bibliography Includes bibliographical references Notes Online resource; title from home page (viewed on November 18, 2015) SUBJECT Olympic Games (30th : 2012 : London, England) http://id.loc.gov/authorities/names/nb2006008174 -- Research. http://id.loc.gov/authorities/subjects/sh2002006576 Subject Social media -- Research -- Case studies. Genre/Form Case studies. Case studies. Form Electronic book ISBN 1473949092 (ebook) 9781473949096 (ebook)

  Permalink