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Book Cover
E-book
Author Tzanelli, Rodanthi, author

Title Mega-events as economies of the imagination : creating atmospheres for Rio 2016 and Tokyo 2020 / Rodanthi Tzanelli
Published London : Taylor and Francis, 2017
©2017

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Description 1 online resource (xi, 233 pages) : illustrations
Series Routledge Advances in Sociology
Routledge advances in sociology.
Contents Staging the mega-event: Militourist imaginaries in an Olympic city -- Globalising utopias: Imagineering the Olympic event, making the world -- Tomorrow never comes: Rio's museum of our futures -- Choreomobility and artistic worldmaking: Retrieving Rio's submerged centre -- The opening and closing ceremonies: migration, nostalgia and the making of tourism mobilities -- Tokyo 2020: urban amnesia and the technoromantic spirit of capitalism -- The Handover Ceremony: digital gift economies in a global city -- Conclusion: Dark journeys and hopeful futures
Summary "Atmosphere, the elusive ambiance of a place, enables or hinders its mobility in global consumption contexts. Atmosphere connects to social imaginaries, utopian representational frames producing the culture of a city or country. But who resolves atmospheric contradictions in a place's social and cultural rhythms, when the eyes of the world are turned on it?Mega-Events as Economies of the Imagination examines ephemeral and solidified atmospheres in the Rio 2016 Olympic Games and the handover ceremony to Tokyo for the 2020 Games. Indeed, highlighting the various social and cultural implications upon these Olympic Games hosts, Tzanelli argues that the 'Olympic City' is produced by aesthetic "imagineers", mobile groups of architects, artists and entrepreneurs, who aesthetically 'engineer' native cultures as utopias. Thus, it is explored as to how Rio and Tokyo's "imagineers" problematize notions of creativity, cosmopolitan togetherness and belonging. Mega-Events as Economies of the Imagination will appeal to postgraduate students, postdoctoral researchers and professionals interested in fields such as: Globalization Studies, Mobility Theory, Cultural Sociology, International Political Economy, Conference and Event Management, Tourism Studies and Migration Studies."--Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record
SUBJECT Olympic Games (2016 : Rio de Janeiro, Brazil)
Olympic Games fast
Subject Olympics -- Economic aspects -- Brazil -- Rio de Janeiro
Olympics -- Economic aspects
Brazil -- Rio de Janeiro
Form Electronic book
ISBN 9781351470452
1351470450