Title Marketing in action : open kitchen concept spreads to hotels / Simon Hudson, Louise Hudson

Published London : SAGE Publications Ltd, 2017

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary The case explains how hotel chain such as the four seasons are introducing open plan kitchen to better allow their guests and chefs to interact and orchestrate a new culinary experience for their patrons Notes Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: Open kitchen concept spreads to hotels. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 330-333). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639 Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Four Seasons Hotels & Resorts. SUBJECT Four Seasons Hotels & Resorts. fast (OCoLC)fst00723119 Subject Hotels -- Marketing Open plan (Building) open plan. Hotels -- Marketing. Open plan (Building) Genre/Form Case studies. Case studies. Études de cas. Form Electronic book Author Hudson, Louise, author ISBN 9781526446497 1526446499

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