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Book Cover
E-book
Author Harland, Robert, author

Title Graphic design in urban environments / Robert Harland
Published London, England : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, 2020
London, England : Bloomsbury Publishing, 2020

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Description 1 online resource (xiv, 136 pages, 32 unnumbered pages of plates) : illustrations (some color)
Contents 1. Introduction. An everyday occurrence ; Who is this book for? ; Origin, bias and approach ; What this book is not about ; Chapter outlines -- 2. Argument. Introduction ; An array of urban objects ; Studying partial urban systems ; Art and design perspectives ; Adopting a perspective ; Towards a graphic design stance ; In the name of graphic design ; Graphic design as a spatial practice ; Beyond graphic design ; Summary -- 3. History. Introduction ; The urban graphic object ; What is urban (design)? ; Graphic design's urban history ; Trajan's Column, Rome ; Johnston's 'Underground' typeface ; Emergent 'environmental information systems' ; Summary -- 4. Imageability. Introduction ; An urban-graphic analogy ; The city image and its [graphic] elements ; Problems associated with sign and scale ; Concerning mesographic analysis ; Shinjuku Ward, Tokyo ; City of Westminster street nameplate, London ; Summary -- 5. Pattern. Introduction ; The visual dimension ; Form and context ; Object as pattern ; The road (zebra) crossing ; Ornamentation (as Unification) ; Summary -- 6. Representamen. Introduction ; From typography towards typology ; The semiotic sign ; Object as representamen ; The function of graphic objects ; Ghirardelli Square, San Francisco (1962-7, 1982-4) ; La Défence, Hauts-de-Seine, France (1958-90 and to the present) ; Theater District and Times Square, New York (1967-74) ; Symbolic resources for changing livelihoods ; Summary -- 7. Conclusion
Summary "Graphic Design in Urban Environments introduces the idea of a category of designed graphic objects that significantly contribute to the functioning of urban systems. These elements, smaller than buildings, are generally understood by urban designers to comprise such phenomena as sculpture, clock towers, banners, signs, large screens, the portrayal of images on buildings through "smart screens," and other examples of what urban designers call "urban objects."The graphic object as it is defined here also refers to a range of familiar things invariably named in the literature as maps, street numbers, route signs, bus placards, signs, architectural communication, commercial vernacular, outdoor publicity, lettering, banners, screens, traffic and direction signs and street furniture. One can also add markings of a sports pitch, lighting, bollards, even red carpets or well dressings. By looking at the environment, and design and deconstructing form and context relationships, the defining properties and configurational patterns that make up graphic objects are shown in this book to link the smallest graphic detail (e.g. the number 16) to larger symbolic statements (e.g. the Empire State Building). From a professional design practice perspective, a cross section through type, typographic, graphic and urban design will provide a framework for considering the design transition between alphabets, writing systems, images (in the broadest sense) and environments."--Publisher's website
Bibliography Includes bibliographical references (pages 121-126) and index
Notes Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
Subject Design -- Social aspects
Signs and signboards -- Social aspects
Signs and signboards -- Design
Outdoor furniture -- Social aspects
Outdoor furniture -- Design
Semiotics.
Graphic design (Typography)
Industrial design -- Social aspects.
Graphic design.
Design -- Social aspects
Graphic design (Typography)
Semiotics
Signs and signboards -- Design
Form Electronic book
ISBN 9781472597786
1472597788
9781472597779
147259777X
9781472597762
1472597761