| Description |
1 online resource |
| Series |
Routledge studies of gastronomy, food and drink |
|
Routledge studies of gastronomy, food and drink.
|
| Contents |
Food, wine and China : opportunities and challenges for tourism / Christof Pforr & Ian Phau -- Food and wine tourism : challenges, issues and opportunities in the Chinese market / Michael Hall -- Food and wine tourism in China / Na Su, Bin Dai & Xiujuan Jin -- Chinese outbound tourists : food and beverages / Wolfgang Arlt -- Motivations underlying tourist food consumption / Athena H.N. Mak -- Dining trajectories of Chinese tourists in Australia / Richard C.Y. Chang -- Developing Australia's food and wine tourism toward the Chinese visitor market / Songshan (Sam) Huang & Hailian Gao -- Food, wine and China : a tourism perspective from Western Australia / Ross Dowling -- Are we China ready? a study of Western Australian hotels and Chinese tourists' appetites / Alfred Olgé, David Lamb & Stephen Fanning -- Building consumer cultural capital in the premium wine domain in China through tourism / Graham Ferguson, Isaac Cheah & Sean Lee -- China as an export market : the case of Western Australian wine / Jeremy Galbreath, Grace Gao, Louis Geneste, Kristina Georgiou, Niki Hynes & Paull Weber -- Great Wall or red carpet? challenges and opportunities for Australian wines in China / Piyush Sharma -- Responses to Chinese tourists' interest in wine and food : an Italian perspective / Michael Volgger & Harald Pechlaner -- Wine tourists' perspectives of "new world" winescapes : Australia, Usa and China / Vanessa Quintal ; Ben Thomas ; Yu-An Huang & Ian Phau -- The potential of wine tourism to enhance Chinese holidaymakers' experiences in New Zealand : insights from Chinese ITOS / Joanna Fountain -- At a crossroad : a study of Nyonya cuisine as intangible cultural heritage / Nazaruddin Haji Hamit -- Moving forward : think "dine and wine" with the Chinese tourists / Ian Phau & Christof Pforr |
| Summary |
"The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions which underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record and CIP data provided by publisher |
| Subject |
Food tourism -- China
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Food tourism -- Europe
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Food tourism -- Pacific Area
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Chinese -- Travel -- Foreign countries
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BUSINESS & ECONOMICS -- Industries -- Hospitality, Travel & Tourism.
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COOKING -- General.
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Food tourism
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Beverage industry -- Management
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Caterers and catering
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Culture -- Study and teaching
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Food industry and trade -- Management
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Geography
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Hospitality industry -- Management
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Popular culture -- Study and teaching
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Study skills
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Tourism
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Travel
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Pacific Area
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Europe
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China
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| Form |
Electronic book
|
| Author |
Pforr, Christof, editor.
|
|
Phau, Ian, editor.
|
| LC no. |
2018021952 |
| ISBN |
9781351742726 |
|
1351742728 |
|
9781315188317 |
|
1315188317 |
|
9781351742733 |
|
1351742736 |
|
9781351742719 |
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135174271X |
|
