| Description |
1 online resource : illustrations |
| Series |
SAGE Business cases |
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SAGE Business cases
|
| Summary |
On December 3, 2016, Mostafa, the CEO of EMA-INK, had just finished a meeting with the company's top executives following a month of many changes that had had a huge effect on its wealth and stability. It had been one month since the central bank of Egypt (www.cbe.org) had announced the devaluation of the Egyptian pound to a value of 18 EGP/US$, up from 8.88 EGP/US$, which constituted a tremendous change in the currency's exchange rate.The company's performance had been very good since it started, with constant growth from year to year. In 2011, after the Egyptian revolution, the company's sales growth had begun to slow down, with the presence of lower-priced competitors and the economic downturn that happened in Egypt. Since then it had been struggling, trying to reduce its expenditure and innovating for new product launches.The paints industry was still a lucrative and growing market, with numbers showing a positive outlook into the future. The main entry barrier was the development of good formulas that were compatible with mixing machines and remained competitive. Could this be done and could the company develop the know-how to achieve this? Eng. Aly, a newly hired expert in paints, had interesting yet perplexing suggestions to offer to top management that would entail a decision on whether to invest in inks, the current company business, or focus on a new star, paints, that could leverage the company's future position |
| Notes |
Originally Published InMeshreki, H. (2022). EMAink: Can Ink Be Paint. Cairo, Egypt: The American University in Cairo, School of Business |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Corporations -- Growth.
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Paint industry and trade -- Egypt
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Corporations -- Growth
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Paint industry and trade
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Egypt
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| Form |
Electronic book
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| ISBN |
9781529605600 |
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1529605601 |
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