Limit search to available items
Author Sattar, Muhammad Muzamil, author

Title New Wella Salon : a journey towards popularizing the services (B) / Muhammad Muzamil Sattar (Sukkur Institute of Business Administration, Sukkur, Pakistan), Nabeel Nisar Pathan (Sukkur Institute of Business Administration, Sukkur, Pakistan), and Ali Raza (Sukkur Institute of Business Administration, Sukkur, Pakistan)
Published Bingley, U.K. : Emerald Publishing Limited, 2018
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (10 pages) : 21 illustrations
Series Emerald Emerging Markets Case Studies, 2045-0621 ; volume 8, issue 3
Summary This case discusses the challenges faced by a young entrepreneur Mr Meer, who has successfully brought a new trend in the salon industry of Sukkur City. The new trend focuses on trendier and sophisticated services keeping in mind the changing mindset of consumer and services provided by leading salons of Pakistan. Though, the new salon has proved to be a great success. But recent developments have badly shaken the well-established brand. The most challenging issue was the loss of customers to competition, showing a negative sign for the future of this leading brand of local salon industry. He was confused and upset about the future of the leading salon brand of the local industry. He knew that he has to make some strategic decisions to secure his career and family business but appeared to be confused about how to operationalize these. He soon realized that word-of-mouth publicity and running a Facebook page would not be enough to promote his business effectively; so, he has to explore some new ways to promote his unique and nascent service other than advertising. But what should those be? To capture the growing demand of trendy services and scattered populations as a result of growing competition from similar salons, Meer has chalked down two different options: open another salon at a promising avenue and/or offer more services
Notes To identify and differentiate between traits of an entrepreneur and traditional businessman. To discuss how services companies can create and sustain competitive advantage. To understand the various strategic aspects of the small businesses that lever their decision-making. To work out strategic choices available to a new entrepreneurial firm, evaluate the alternatives and devise strategies for successful expansion of the business. To assess the usefulness of traditional and non-traditional marketing channels for promoting a small business
Teaching notes are available for educators only. Please contact your library to gain login details
Includes index
Bibliography Includes bibliographical references
Audience The New Wella Salon case (B) is suitable for teaching at MBA level and last-year students of undergraduate-level courses in services marketing and entrepreneurship
Subject Entrepreneurship -- Pakistan.
Business planning.
Beauty shops -- Pakistan.
Form Electronic book
Author Pathan, Nabeel Nisar, author
Raza, Ali, active 2018, author